Directory Board Signs, Directional Arrow Signs…it’s all about ‘Wayfinding!’

April 5, 2013

When you enter through the front door of a large building or complex—one with multiple floors, arenas, and rooms—what’s the first thing you do? Maybe a small percentage of us will wander aimlessly, riding elevators up, taking escalators down, meandering through long halls hoping to stumble upon our sought after destination. However, this method of finding your way isn’t very efficient, and more often than not, you wind up lost.

Most will enter and immediately look for interior signage in the form of directory board signs, facility maps, directional arrow signs, etc. to point them on the correct course towards that which they seek. Without interior signage labels, maps, and directories, how would you find your way to the store you’re looking for in a sprawling, multi-level shopping mall? In the case of Casey Peterson and Associates, this Rapid City accounting firm wanted to be sure that their own clients would quickly and easily locate their own office space in the downtown Turnac Tower, a 5,117 square foot office building leasing to numerous local businesses.

Interior Signage

The Casey Peterson and Associates sign that hangs above the accounting firm’s interior entrance is a bold and attractive marker that immediately captures the attention of foot-traffic coming through the Turnac Tower’s front door. CP&A clients don’t have to search long to locate their destination.


When the Mineral Palace came to Conrad’s Big “C” Signs of Rapid City, they were looking for custom-made directional arrow signs to help their patrons navigate their complex consisting of a restaurant, a saloon, a hotel, and a main casino floor. The gold-plated design captures the ambience of the Deadwood Gold Rush, a dominant theme throughout western South Dakota’s historical gaming town. The Deadwood Mountain Grand at the opposite end of Deadwood, SD’s main street called for directional arrow signs that could hang and illuminate in the atrium connecting their main floor and the upper event center.

Interior Signage

It’s monumental what labels and arrows can do to aid with interior navigation of large-scale buildings and complexes. The theories behind human navigational tendencies have even spawned professional careers in ‘wayfinding’ and information systems for interior and directory board signs. Believe it or not, there’s an entire psychological and theoretical approach to the placement of the signs you see in many interior spaces, similar to the Casey Peterson and Associates, Mineral Palace, and Deadwood Mountain Grand examples above. For instance, did you know that, as a human being, you are more likely to turn right upon entering a building than you are to turn left?

‘Wayfinding’ itself includes all of the manners in which people and animals acquaint and orientate themselves within a physical space, navigating from one spot to the next. Today’s indoor wayfinding methods for large public buildings most often manifests in prominent indoor directional arrow signs, indoor maps, or building directory board signs. This is where the ‘wayfinding’ ends and the sign production begins!

At Conrad’s Big “C” Signs in Rapid City, we produce custom interior signage that is designed to fit the specific needs of your customers and clients when they enter your facility. Because our signs are custom made, we make sure that your indoor signs and directories are cohesive with the architecture of your interior space.

Last Modified: 04-5-2013-16:04:42